Sustainable packaging is increasingly being demanded by customers. Making sense of the sustainability claims can be challenging to say the least – compostable, biodegradable, eco-certified, plastic-free etc etc.
With Coniston Stonecraft it’s simple. Every order is shipped with a postcard containing the following explanation of their packaging:
“For packaging we use recycled cardboard from a friendly local bike shop that would otherwise be destined for landfill. We use recycled bubble wrap and fabric cuttings from a Lancashire textile mill that would also otherwise be heading for a refuse tip.
So don’t be disappointed that your Coniston Stonecraft didn’t arrive in an elaborate, decorated box. Be proud that it’s been lovingly made, by a company working hard to preserve the natural beauty of the Lake District”
Their approach involves more effort in terms of sourcing the materials and packaging their items. There’s also a risk of some customers not appreciating the efforts they have gone to or the reasoning behind it. But Coniston Stonecraft are unapologetic and rightly so. It’s the right thing to do, both for the environment and their business.
Sustainable packaging is not easy. For food and drink businesses particularly, achieving a sustainable approach whilst still meeting regulatory requirements and keeping costs manageable is really tough.
We encourage all of our certified businesses to go as far as they can and to be bold about it, making it a core feature of their customer offer. When customers are weighing up what’s important to them, sustainability is weighing heavier all the time and your packaging is one of the clearest indications of how important it is to your business.