Ventorq are as clear an example as you will find of the way in which the world of business is changing. In two ways:
Firstly, in terms of what they do. As an Ecommerce consultancy, they help their clients, from brewers to fashion houses, to thrive in the world of online business. They provide support and direction with establishing or improving an ecommerce presence, and how many businesses can thrive without that now?
Secondly, in terms of how they do it. Ventorq see environmental sustainability as a business imperative. They are committed to reducing their environmental impact and continually improving environmental performance as an integral part of their business strategy and operating methods. The Green Small Business process provided them with a structured approach to achieving these goals and a means of clearly differentiating their offer. Ventorq founder Richard Hatfield recognised the benefits:
“Primarily, the Green Small Business process provides a clear plan of action to improve the sustainability of the business. Having a live action plan means that you can continue to consider and improve on your efforts. The discussion with Tim raised issues I’d not thought of before and introduced resources that would have taken me time to find. Hopefully the certification will encourage other businesses and clients to consider their environmental impacts further and position Ventorq as a trustworthy and responsible business that doesn’t place profit above ethics.”