About Us

Green Small Business exists to make a difference in the way business is conducted.

So many business leaders recognise the local and global environmental challenges we face and want to play their part in addressing them.

The problem

Many of the tools to help businesses take action on their environmental impacts are onerous, expensive and outdated.

Others are overly simplistic, do not drive the business change that is needed and generate reputational risk for the businesses that use them.

Our vision

To drive authentic climate action through providing practical and impactful environmental support to businesses of all sizes, everywhere.

Our values

  • We believe in business. We believe that business can play a critical role in addressing the environmental challenges we face. And we believe that doing so is great for business.
  • We recognize that every business is different. We tailor our services, solutions and expectations to each individual business.
  • We love technology and its role in enhancing our client experiences but it is never a substitute for real-person support.
  • We think greenwash is dangerous. Dangerous for the environment and dangerous for business. We help our clients to avoid it all costs.

Our team

Tim Maiden

Our founder

Tim Maiden has been an environmental consultant for more than two decades, advising governments, other public bodies and businesses on energy, waste, and climate change.

He founded Green Small Business because of his frustration about the failure of mainstream environmental management approaches to drive authentic action.

Team member Victoria Hatch

Victoria Hatch

Carbon & Sustainability Consultant

With an educational background in climate science and a penchant for data and spreadsheets, carbon consultancy was a natural fit for Victoria and she has honed her skills across businesses of all sizes and sectors.

Victoria supports many of our clients in quantifying their carbon emissions and developing actionable strategies for reducing those emissions.

Vicki Grant

Our administrator

Vicki, our wonderful VA, admits to be being slightly obsessed with organisation and administration and we’re very grateful for that!

Vicki makes sure that all of the essential administration of the business is taken care of, gathers feedback from clients and makes sure that we maintain the highest possible levels of client satisfaction.

Al Muir

Our buildings & energy specialist

Al provides all manner of professionally accredited commercial energy assessment and building surveying services.

His expertise in assessing the options for improving the energy performance of buildings is invaluable to many of our clients.

Mel Parkin

Our accountant & adviser

Mel very calmly and confidently makes sure that all of our finances are in order.

Mel is an experienced accountant with an impressive track record of supporting early-stage and established businesses.

Our 2%+ commitment

Financial support for important causes is baked in to our business model. We do not give to charity when we choose to or when we decide we can afford to. Instead, a minimum 2% of all revenue (sales income) is routinely donated to good causes. In addition, we offer our services free of charge to a wide range of charities.

1% for the Planet was founded on the idea that every company has a responsibility to give back for use of our planet’s resources. 1% for the Planet is now a global network with thousands of businesses and environmental organisations working together to support people and the planet. We encourage all of our clients to join this movement and we’re proud to be members.

Médecins Sans Frontières (MSF) translates to Doctors without Borders. They provide vital medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. MSF is an independent, politically neutral organisation, entirely reliant on the support of private individuals and organisations like us. Their work is truly incredible (find our more here) and we are proud to support them, particularly as we are so conscious of the growing health impacts of climate change.

The legal bit:

Green Small Business Ltd will donate 2% of revenue to Médecins Sans Frontières (UK) (charity number: 1026588) and 1% for the Planet, Inc. in equal proportion. This is expected to be a minimum of £1,000 for each charity per year.